I feel like when people watch “beauty guru’s” on Youtube, they all gravitate towards the same girls. Elle & Blair, MissGlamorazzi, Kandee Johnson ect. But what about the other girls who work just as hard if not HARDER to get up quality content? The girls I’m about to talk about put up way more videos in a week than any of those ladies mentioned put up in a month’s time. Plus, I noticed if I tweet some of the larger guru’s, they never acknowledge or tweet back. Every single one of these ladies makes time to respond and answer every question or tweet they get. They definitely deserve some love and some new subscribers! So let’s jump right in! (In no particular order)
#1 – Coffee Break With Dani
I discovered Dani through my friend Kat from the blog Kat Stays Polished. She had mentioned her in one of her haul videos so I went over, checked out her channel and was immediately hooked. I basically had a Coffee Break With Dani video marathon in one day. She’s extremely knowledgable in beauty and is so gorgeous! Plus, she’s a coffee addict like me.
#2 – Color Swept Beauty
Abby probably has one of the most bubbly personalities ever! She was the reason behind ‘Discount June’ on YouTube and it was such a success. My wallet wasn’t too thrilled with her though. She has some pretty epic drugstore hauls and has made me obsessed with ‘Brave’ by Sara Bareilles. She’s super adorable and you must check her out!
#3 – Glow Of Grace
Rachel & I found each other through mutual bloggers / youtube girls. And I’m so glad! She is such a sweetheart and does the most amazing tutorials. Once again, absolutely gorgeous! Her & I have tons in common and I’m so glad we were able to connect!
#4 – Mrs Lola Lynn
Laura is the QUEEN of MAC hauls. Seriously.. if you love MAC, you need to subscribe to her channel. I swear she hauls MAC just as much as I do & I LOVE her for it! She’s recommended some really awesome products to me and I couldn’t be more happier with them. She also does really great MAC dupe videos!
#5 – Lisettes Beaute
Emily is absolutely fabulous. She’s expecting her first baby very soon and I have been loving her pregnancy vlogs! Her voice is so calm and soothing when she speaks. She’s another one who does really awesome high end hauls. Totally up my alley!
#6 – Little Lady Lohrey
Stefanie is definitely high on my favorite guru list. She’s so sweet, so down to earth and extremely relatable. Her hair & makeup tutorials are out of this world. Her & I have become such good friends – Love her to death!
#7 – Andrea Matillano
Andrea is one of the owners of the ever so popular Tillie Polish! I have been following them on Instagram for quite some time now but never put 2 and 2 together until recently. The quality of her videos are absolutely amazing and I love her intro. She’s super sweet and stunning! I have yet to try Tillie polish, but so many are on my wish list!
#8 – LoveHeatherette2010
I love that Heather’s videos focus around affordable makeup. She does throw in a few high end products here & there, but she’s definitely so relatable for girls who are on a budget. She absolutely deserves WAY more subscribers!
#9 – Amelia St John
Amelia has fantastic makeup & hair tutorials! She’s a professional makeup artist and her advice & tips are really helpful. Super sweet, down to earth and beautiful!
#10 – Bailey B
Bailey is best known for her 60 second reviews. I love that she gets straight to the point of the product is good or bad in a minute or less. Every single month I look forward to her battle of the subscription videos. She’s another girl who loves her drugstore products! Fabulous doesn’t even describe how I feel about her!
Honorable Mentions
The next two girls are ones I’m sure you have all heard of, but I still felt like I needed to include them in this post. I remember subscribing to both of them when they had less than 10,000 subscribers and now they are hitting the big time with almost 50,000 & 100,000!
#11 – Shades Of Kassie
Another MAC hauler / lover! Between her & MrsLolaLynn, I go broke every single month. Kassie is absolutely fantastic at tutorials, dupe videos, hauls, reviews.. you name it. She is incredibly knowledgable in the beauty world and deserves WAY more subscribers than she has right now. She’s a drugstore fan as well and has recommended so many things that I would have never picked up on my own. Oh and did I mention, she’s absolutely FLAWLESS?
#12 – Melmphs
You all might remember Melissa from our joint giveaway we did together! Now she’s about to hit 100,000 subscribers! WHAT!? Girl I subbed when you had barely 5,000! Her sweet southern draw is sure to suck you in and watch her videos for hours. She tells it like it is and isn’t afraid to hold back. I absolutely adore her!
So there you go! My top 12 underrated beauty guru favorites! There are obviously SO many more so maybe I will do a part 2! Who are your favorites that never seem to get enough love? Tell me in the comments below – I would love to check them out!
And if you sub to any of these sweet ladies, tell them loveforlacquer.com sent you! xo
What a great idea for a post, will be checking these great links out later!
I love Melmphs! She writes back when I comment, and I think she is hilarious. I trust her opinions. I love it when she does dupe videos because she compares the original product with the dupe side by side on her hand, so you can see for yourself it is a dupe.
Loooove this post! I feel like the blogging and vlogging worlds are so big it can be hard to come across great people without good rec’s, so thanks!
Fun post!
I love Stefanie and Amelia! Racheal is a new fave too! Must check out the others! This is a great post!!
I have to be honest…I watch hardly any youtube videos…I’m just a blog reader! I MUST start checking out some of these channels! Great post, Jess!
Thank you, Jess, for sucking up 3 hours of my life on a Friday night! LOL. Love this! I don’t check youtube enough. Isn’t it strange how blogging, youtube and instagram have their own stars?
Such a great post! I love all of these girls too!! xx
These are all my favorite girls, too! And so many of my friends! Great list. I’mm to check the two that I don’t know about.
-Hannah
youtube.com/beautychats
sharing the love is a beautiful thing! was already subbed to most on this great list and just subbed to the rest! look forward to watching new videos xo
Sarah
BeautyBuzzHub
I am new to YouTube and would love for you to check out my channel, my user name is Jamina v