Perfect makeup starts with a perfect foundation. But.. what exactly is the correct shade for your skin tone? And how do you know if it’s the right match for you? The wonderful & renowned makeup artist, Jemma Kidd, provides us with her No-Fail tips for finding a match for you!
Identify your skin’s dominant undertone, which will be either pink or yellow, then decide how light or dark it is. Most skin tones fall into one of the following categories:
- If your complexion is good, use a sheer tinted moisturizer, but if you need more coverage try a light foundation – thick formulas will look like a mask. Choose a pale shade with 95% pink skin tones. Make sure your foundation contains SPF 15, preferably higher.
- A hydrating, creamy concealer is essential for the undereye area. Choose one with pink undertones to neutralize the blue circles.
- Go for the sheerest translucent powder and only use it where you really need it.
- Color-match your foundation carefully and be sure that it matches your neck. The right shade for you will be pink based, but with a little warmth to it, especially in the summer when you may be more tan. Choose a foundation with at least SPF 15.
- Dark undereye circles are often evident on fair skin and you may also be prone to redness around the mouth and nose. Choose a flesh toned concealer with a creamy formula to neutralize these problems.
- If you need powder, keep it light and opt for an ultra-sheer finish.
Light Olive –
- Foundation should be at least 95% yellow with very little pink. Don’t use one that is too dark for your natural color.
- Make sure that concealer is warm enough for your skin tone. Stay away from undereye brighteners that have pink tones and stick to a yellow base.
- If your skin is very pale you can get away with translucent powder, but if you go for anything darker, again make sure it has a yellow tone.
Dark Olive –
- Your skin tone will probably be fairly even, so you won’t need too much coverage. Tinted moisturizer works well on dark olive skin, for more coverage go for a yellow based foundation.
- Dark olive skin can be prone to oiliness and breakouts, so use a yellow-based concealer to cover blemishes.
- If your skin tends to shine, use a fine yellow-toned powder.
- If you have red in your skin, choose a foundation with red undertones. If your skin contains olive, opt for a foundation with ocher undertone.
- To hide red spider veins or blemishes, use an olive based concealer; to neutralize blue undereye circles choose a red based concealer. For concealer that blends well with your skin, the same rule applies as for foundation.
- To prevent your complexion from looking ashy, choose an ultra-fine powder in a dark shade that matches the undertone of your skin.
*Foundation tips provided by Jemma Kidd & her wonderful PR team*
You can find Jemma Kidd cosmetics at jemmakidd.com , Target, & beauty.com
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