Put Your Best Face Forward! Jemma Kidd’s No Fail Foundation Tips

Perfect makeup starts with a perfect foundation. But.. what exactly is the correct shade for your skin tone? And how do you know if it’s the right match for you? The wonderful & renowned makeup artist,  Jemma Kidd, provides us with her No-Fail tips for finding a match for you!

• If your complexion is good, use a sheer tinted moisturizer, but if you need more coverage try a light foundation – thick formulas will look like a mask. Choose a pale shade with 95% pink skin tones. Make sure your foundation contains SPF 15, preferably higher. 
• A hydrating, creamy concealer is essential for the undereye area. Choose one with pink undertones to neutralize the blue circles. 
• Go for the sheerest translucent powder and only use it where you really need it. 

• Color-match your foundation carefully and be sure that it matches your neck. The right shade for you will be pink based, but with a little warmth to it, especially in the summer when you may be more tan. Choose a foundation with at least SPF 15. 
• Dark undereye circles are often evident on fair skin and you may also be prone to redness around the mouth and nose. Choose a flesh toned concealer with a creamy formula to neutralize these problems. 
• If you need powder, keep it light and opt for an ultra-sheer finish. 

• Foundation should be at least 95% yellow with very little pink. Don’t use one that is too dark for your natural color. 
• Make sure that concealer is warm enough for your skin tone. Stay away from undereye brighteners that have pink tones and stick to a yellow base. 
• If your skin is very pale you can get away with translucent powder, but if you go for anything darker, again make sure it has a yellow tone. 

• Your skin tone will probably be fairly even, so you won’t need too much coverage. Tinted moisturizer works well on dark olive skin, for more coverage go for a yellow based foundation. 
• Dark olive skin can be prone to oiliness and breakouts, so use a yellow-based concealer to cover blemishes. 
• If your skin tends to shine, use a fine yellow-toned powder. 

• If you have red in your skin, choose a foundation with red undertones. If your skin contains olive, opt for a foundation with ocher undertone. 
• To hide red spider veins or blemishes, use an olive based concealer; to neutralize blue undereye circles choose a red based concealer. For concealer that blends well with your skin, the same rule applies as for foundation. 
• To prevent your complexion from looking ashy, choose an ultra-fine powder in a dark shade that matches the undertone of your skin.